The messenger API is useful wherever messages to customers should go out automatically — on an event in your system, one at a time or to the whole base at once.
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CRM
A message goes out when a deal stage or order status changes — the manager does not have to remember whom to notify and when.
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Online stores
Order confirmation, payment, packing and delivery: the customer gets every step in the messenger instead of searching for an email.
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Landing pages and websites
A form request gets a reply within a minute, while the lead is hot — in the messenger the person left in the form.
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Online booking
A reminder a day before the visit and confirmation of the appointment with a reply message: fewer empty slots in the schedule.
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Logistics
Tracking number, shipment status changes and a delivery notification — without courier calls or support requests.
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Billing and services
Invoices, receipts, subscription renewals and technical notifications go out from your system on its own schedule.
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Marketing
Promotions and special offers by base segments: the segment is built on your side, the sending and the pace are handled by the service.
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HR and recruitment
Interview invitations and application statuses by recruiting stage — the candidate replies where it is convenient for them.
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Surveys and reviews
A survey after a purchase or visit, and the answers come back to your system as an event — together with the message text.
The same request works for messenger accounts and for bots: adding one more channel is a different value in the request, not a new integration. An account is needed to write to someone you have not messaged before; a bot is for working with your own subscribers, and it needs no phone number at all. A mailing is the same channel, just with many recipients.
If you would rather not develop anything, the same capabilities are available without code: the CRM integration is a ready-made link with Bitrix24 and amoCRM, where the conversation runs in the customer card and segments and funnel events come from your CRM, and connecting an AI assistant via MCP lets you describe customer communication scenarios in plain words.